How to Achieve Email Marketing Success NOW
Email marketing is alive and kicking. But it has changed much over the past few years, since Twitter and Facebook have taken over the world of online marketing. In this post you will learn how to use email marketing effectively now, to increase conversions and ultimately boost your sales.
What Kind of Emails Customers Like
Send limited special offers and discount codes through email. Many e-commerce websites use this strategy with great success, encouraging their customers to sign up for their weekly or monthly email newsletter and keep checking it. To maximize results, add a deadline to the special offers or limit the timeframe for which the codes are valid. Customers will be compelled to act.
Email and Social Media
Don’t try to use email as a substitute for Twitter or Facebook. Marketers who complain that email marketing is dead are usually those who use it for the wrong purpose. It’s much easier to keep your customers updated with your day to day activity through social networks than through email. And it would be silly to try to describe how your product works via email when you have YouTube.
Having said all this, email remains the most convenient way to present special offers, select products, or insider’s information in a friendly, conversational tone, while giving customers the impression that you are speaking to them in private. The email is more private than social media. Good marketers know this and exploit it.
Email for Reminders
Use email to send customers important reminders. Has a customer left you site with several items in his shopping cart? Email him and remind him of those items – he might end up making a purchase after all. Do you plan to hold a major sale at the end of the month? Email your customers to let them know in advance. Is a customer’s subscription to one of your services running out? Send them an email to let them know, so that they can update their subscription.
Email and Customer Service
Try to avoid using email for customer service. It’s okay, but too slow. Create a FAQ section on your site, enable live chat, and make available a phone number – all of these are faster and more convenient for customers.
In conclusion, email remains a powerful tool for marketing, advertising, and branding. But only in the hands of those who put it to good use.
