How to Attract Visitor to a One Page Website
It can be very difficult to get a one page website to rank highly in search engines. Search Engine Optimisation may not be the best way to attract visitors to this type of website. You could try Pay Per Click (PPC) such as Google Adwords, If you have created a very specific message then your PPC campaign should be very much in line with that message. By targeting very specific keywords related to your core message and writing an ad specifically for that message will mean you attract highly targeted visitors. This should give you the best possible response rate. As an added benefit, it will probably be cheaper per click than generic keywords and give you a better Return on Investment (ROI).
The options for generating traffic to you website are endless. There is social media or guess blogging for example. Maybe you can drive visitors to the website through offline advertising or maybe it’s as simple as people seeing your website printed on your business card. Email campaigns are also a fantastic strategy when done well. Whatever your method of attracting traffic, the same principles apply. Keep the advertising in close connection with your core message and your offer.
It’s import you understand your visitors intentions. What is it they want from a business like yours?
How can you meet their needs, provide solutions to their problems and make benefits statements to them?
For more tips and tricks, download your “One Page Website Checklist” This checklist will show you how to avoid the common big mistakes and increase your marketing performance online!
