How to Avoid Getting Banned by Google
It is good to have a strong marketing plan that will boost your rankings in search engines as quickly as possible. However, you should avoid underhanded schemes that may get you banned by search engines such as Google.
What Gets You Banned on Google?
There are a few different reasons why some websites get blacklisted from search ranking. The biggest reason is the use of ‘black hat’ methods that are done to boost web rankings artificially. Here are some of the most common ‘black hat’ strategies to stay away from:
Irrelevant linking
Links on many websites with no real purpose other than to boost search engine results
Keyword stuffing
Inserting keywords in an unnatural way simply to get noticed by search engines
Doorway or Gateway Pages
Website with no valuable content where a page is added to attract traffic and the visitor is redirected somewhere else
Link farms
Websites that list web link after web link in an attempt to boost search engine results but have no other useful purpose
What Happens When You are Banned on Google?
For many online businesses, if they lost their placement in Google, they will lose their business. Eighty-three percent of Australians who use search engines use Google, so it’s important to stay in their good books.
It’s actually really easy to work out if a particular search engine optimisation strategy is white hat or black hat. If the strategy involves providing a great website with excellent, useful content, then it is white hat. If it is trying to trick search engines, then it is black hat. Keep your site focused on providing only quality and pertinent content always.
How to Get Back on Your Feet if You are Banned on Google?
If you have been blacklisted from search engine sites, don’t let this ruin your business forever. You could change your ‘black hat’ ways and request to be welcomed into the rankings of Google and other search engines again. This can be done simply through the re-submission of your site to search engine directories. This will probably be a long process and you can understand why. You have done the wrong thing in the past, so you need to earn the trust back. Go back and remove any black hat strategies you have used, clean up your website and implement stringent quality control measures from now on.
