How to get the most out of your B2B Digital Marketing
Everyone is looking to get the most value out of their marketing, especially in the current economic climate. A lot goes into successful B2B marketing, and here are a couple of things we’ve learned that can help your marketing to be more effective.
Share the load
Effective online marketing happens when everyone (or at least key people) in your business understand the marketing strategy, and the potential outcomes. When key people are on board and enthusiastic, your digital marketing benefits from the unconventional thinking and creative inputs of more than one brain. It can lead to breakthrough moments that transform your brand personality.
Which media?
Agile marketing requires keeping up-to-date with emerging social networks, as well as keeping an eye on how the established ones such as Facebook and Twitter are evolving. Don’t be afraid to try something new or change the way you do things either. People are constantly on the lookout for innovation, and by regularly presenting your messages differently, you’ll find out which approach gets the most attention.
Add value
As a graphic design reseller we see some great graphic design around Melbourne, but we know that visuals alone aren’t enough. You still need great content. The trick is to showcase your goods and services by focusing on the problems your customers are trying to solve.
The message and the medium
No we’re not about to hold a séance. We just wanted to remind you to shape your content for the channel it’s going out on. Detail is fine in an email or attachment, but a Tweet has to be highly disciplined.
Go for quality over quantity
We think the quality of your online interaction is vital if you are to attract the quantity of ‘likes’ and ‘follows’ and resulting sales that you hope for. Quality is not just about content either, it’s about the way you look after and grow your community of business clients. So take the time to pick out the influencers and brand advocates, and make sure you nurture them.
