How to Grow Your Email Marketing List
The most effective way to grow your email marketing list is to constantly provide your readers with useful content, via your website and your newsletter. Do that and email subscribers, as well as followers and customers, will be drawn to you like a magnet.
While you’re working on your content, there are a few things you can do to increase your email subscribers.
Place a ‘Subscribe to email updates’ button at the end of your posts
You probably have an email subscription button on your front page, alongside links to your social media profiles. That’s good. But placing a button at the end of your posts can further increase your subscribers if you want to make email marketing a significant part of your marketing strategy. Visitors will be more likely to subscribe after having had a taste of your content; if the content is useful or entertaining, they are likely to join.
Offer special offers and/or discount codes through email
Make Newsletter only special offers. Don’t offer those goodies anywhere else, and build a sense of urgency by placing deadlines on them. For example, if you’re an e-shop selling shoes, offer a 10% discount voucher valid only until 12pm tomorrow. Blog about the special offers you send via email and your subscribers list will grow.
Create a Thank You page for new subscribers
Add to it a few links to your top content. You can also consider establishing partnerships with other related sites and encouraging users to subscribe to their feeds via your Thank You page. In return, those other websites will feature on their Thank You page your feeds. This strategy works with blogs, but cannot normally be used with e-commerce sites.
Convince a top blogger to endorse you
When a top blogger in your niche recommends your product to his or her audience, and encourages them to subscribe to your newsletter, you will get a lot of new subscriptions in a short time, not to mention plenty of traffic. But for this strategy to work you must find the right endorser. And of course, you must offer a product that’s worth promoting.
In the end keep in mind that the best email marketing lists are usually built slowly, over months and years.
