How to Hijack The Hottest News
The Web has become the preferred news platform for many people, especially since the wide adoption of smartphones and tablets. It’s a lot easier to be selective with Web news than with TV or radio news, to choose only the channels that interest you and to block the others, to follow discussions, to decide how and when you can receive them.
Interpret the News For Your Readers
Bloggers or businesses can use hot news for marketing, to get more attention, more traffic, more links, more followers and as a result, more customers. Not by grabbing hot news items from their niche as soon as they are out and rewriting them – for let’s face it, nobody wants to read the same news twice on different sites – but by providing their own take on them and talking about their impact on their niche.
How can you do that? How can you hijack the hottest news for marketing purposes?
- First you need to stay updated with the latest news in your niche. You want to be among the first who receive it. Use multiple channels to follow the latest news from top news sites and blogs. Use RSS feeds.
- Then you want to hand-pick those pieces of news that will have the biggest impact on your audience. To do this you need to know your audience.
- Read the same news from multiple sources. Some news sources on the Web are biased, and that is not necessarily a bad thing. When things get personal the news become a lot more interesting.
- Interpret the news. What does the news mean for your niche? How will it impact your readers? What will change? To engage your readers it’s crucial to interpret the news from their perspective, to show what it means to them.
In the end, a note: don’t be afraid to be controversial. You don’t want to hurt anyone’s feelings, but taking an extreme stand is often what brings you the most traffic and comments and social media shares.
Hijacking the hottest news can be an effective marketing ploy. Keep on at it and results will come.
