How Unconventional Thinking Can Grow Your Business
Originality is one of the most desirable traits in an entrepreneur. In the context of business, unconventional thinking is what gives birth to original ideas.
Unconventional Marketing
All types of marketing, including online marketing often feel cheesy or overstated, even when the marketers try to be subtle. There are many people who have negative thoughts about marketing as a result. They are suspicious with all marketing efforts, especially when they come from startup companies that are little known. In these circumstances, any marketing effort that’s unconventional will help break this thinking, whether it be amusing or even shocking. On the other hand, the familiar strategies beg indifference, especially when the company’s name is virtually unknown.
To make an impression with marketing you need to be provocative, humorous, or even scandalous. You may try a daring claim, a juicy product description, an enticing image or a suggestive thought. Come up with a unconventional marketing idea then hire the right designers to turn it into reality. You’ll get noticed.
Unconventional Branding
Potential customers will more easily remember your brand’s name if you are unique and genuinely do things differently. You want to avoid the conventional message ‘buy from us because it’s cheaper’ or ‘buy from us because it’s better’. The price and quality of your products are crucial, but they are not what makes a brand get noticed.
It’s your brand’s image that can propel you into people’s minds, especially when you’re first starting up. Just as with marketing, be daring and original with your branding efforts, and aim to stand out. You’ll generate much needed buzz.
Tell me the most unconventional marketing or branding that you have seen.
