Killer eNewsletter Strategies
Planning to run an eNewsletter? Have you already planned your goals and objectives for the coming year? Have you considered how your eNewsletter ties in with your overall marketing plan?
I find many small business owners and entrepreneurs plan there coming year and define there vision for the year in January. Often it’s the time when they consider new, low cost marketing strategies they want to implement and that often includes eNewsletters. The problem is, a few months into the year things get busy and things like eNewsletters never make it to the top of the to-do list.
Before you begin, consider the cost of time and create an action plan that is achievable for you, even when things get busy later in the year.
Here are the factors you need to consider when creating an eNewsletter strategy:
- The purpose of the newsletter.
- The content and layout.
- The time needed to write the content and put everything together.
- The platform to use for managing your database and send out the eNewsletters.
- How to build your list of subscribers.
- The frequency.
eNewsletter Planning
So, what exactly will you write about? It is best if you come up with a list of topics now in the planning phase so when you hit the busy parts of the year you don’t run out of ideas.
eNewsletter Purpose
Consider the purpose for your eNewsletter. A newsletter is a great marketing tool in helping you establish a meaningful relationship with your existing clients and prospective customers. Continually trying to flog your products or services will drive your subscribers away. Do something that will foster loyalty to your business, so you become the obvious choice when they are ready to buy.
eNewsletter Content
Don’t make it too hard for yourself! Creating a complicated layout with lots of images and blocks of text could be making a rod for your own back. Yes, the layout should be visually appealing but don’t over-do it.
Your content should provide solutions to your clients’ and prospects problems. It should fill a need. It should add value to your relationship as business owner and customer. Your eNewsletters will be better appreciated if it is full of helpful, informative and relevant tips, advice and hints.
Let me know your experience with eNewsletters.
