Logo Design Strategy: Original is Best
Creating a logo for your business should be the result of you, the business owner, and a professional graphic designer working together to create a strategy that will effectively define and visually represent your own distinctive business identity. To be successful, you must create a logo design that is both original and applicable to the current market.
As a Melbourne graphic designer and business owner, I believe having a high quality logo design that supports your business should be a foundational pillar of your brand. Melbourne people know style and tend to have great flair for creativity so if you are running a business in Melbourne, it’s important to get your logo design right.
A high quality logo will get your business noticed for the right reasons. It should be one of your most prominent and valuable assets. A well-designed logo is an effective way to communicate who you are as a business and what it is that sets you apart from the competition. It is possible for a well-thought out and well-designed logo to powerfully communicate what your company stands for. This kind of asset to your business should make it easier to market and sell your products and services by creating better brand recognition and loyalty.
The importance of having an original logo design exclusive to your business is something that is sometimes overlooked by small business owners. In fact, some even use clip-art or template logos and adjust them for their own business. They do this without considering the long-term value of a successful brand, which more often than not involves a strong logo design. These kinds of shortcuts can become more complicated as the business expands and matures. Often businesses get to a point where they realise the logo they have been using is not doing them justice. It is at this time when they also recognise the need to upgrade. Upgrading a logo design can be an expensive process since so much marketing material and branding will need to be altered. Designing your logo right the first time makes things so much better.
Another problem with not using an original logo design is that you may not hold exclusive rights to using it. This gives you no control over who else uses the same design. An originally created logo is subject to copyright, so just make sure your logo designer provides you with this copyright once the job is complete. Just because you commission a project does not mean you own the intellectual property. When you own the copyright, you can take it to the next level and create a trademark. When you register a trademark, you can maintain an exclusive identity for your business through your logo design. With your own original logo, your business can easily be recognised in the market. It all starts with having an original logo design. This can only be possible by having a professional graphic designer working with you.
