Marketing and Website Development for Life Coaches
One of the first and probably most important aspects of your action plan is your marketing. Our experience tells us, one of the most powerful marketing strategies you should focus your energies on is your website. Funneling all your marketing through your website is often the most productive way of growing a life coaching practice.
This is where most coaches and consultants find they get the best bang for their buck. There are all kinds of life coaches out there. There are those who are fantastic and others that bring the reputation of the whole industry down. Prospective clients will look at your website to judge your professionalism and credibility. You should ensure your website is of high quality and designed professionally. It should cater to the specific needs of your target market. Be laser-focused on who you are and what you do. Make sure you not only reach as many people as you can, but reach the ideal potential clients who are likely to buy from you. Do this by posting only relevant and interesting content and structure it so it’s simplier for people to find exactly what they are looking for. It’s better to have 10 visits from people that could buy your services than 1000 visits from those who are not interested and will never buy from you.
Do you already have a website?
If yes, does it look professional and have valuable content for your target market?
If not, who could you use to build a professional site?
What kind of image do you want to convey through your website?
What kind of content will attract your target market?
What functionality would your target market find beneficial?
How will you capture leads through your website?
Opt-in List Building for Life Coaches
Since life coaching is such a personal service, people will have a strong need to know, like and trust you before buying your services. You need to make it easy for people to start building a connection with you. A quick and easy way to do this is including an email newsletter subscription feature on your website. You will start fostering a sense of relationship using this method even before meeting the prospect. Although some may decide you are not for them through this process, that’s fine, you didn’t waste any time with them. You will be able to gain the trust of your prospects who may actually buy from you. The right kind of clients will start to see that you are a reliable person they could work with.
How can you attact your target market to subscribe to your newsletter? (Suggestion: use a free give-away)
How often should you market to your list?
What kind of content will you send?
What kind of relationship do you want to foster with your opt-in list?
What kind of information should you send to build relationships?
Aside from a newsletter subscription form, what other ways can you use to build up your list?
What software or systems can you use to make sending your email newsletters easier? (Contact Omnific Design for our latest suggestions)
