Putting the Fun Back in Website Functionality
How do you engage your visitors online?
When it comes to website design many developers are torn between aesthetics and functionality, and a few are capable of delivering both. When you are designing a website you don’t have to choose between looking good or working well, as accomplishing both is a viable option. Provided the one working on your site has the knowledge and understanding of how to make a good looking website work the way it needs to work.
More Functional Websites are Always More Attractive
In order to function properly, a website has many behind the scenes functions to make it work on all browsers. For the end user, every link and function on the site has to work properly, pages need to load fast and show no errors. The content incorporated in the website needs to provide the right information and be search engine optimised. While a good looking website is great, if it doesn’t appeal to search engines, no one will ever see it and it will not generate a profit.
More is Not Always Better
Many of those involved in website design are beginning to understand that more is not always better. There was a time where website owners would fill their website with lots of junk articles and blog posts with the view that the search engines would send them more traffic. Think about it, if your content is junk, all the traffic in the world won’t convert into sales for your business.
It’s important for the web design to function as it is intended. In order to achieve this goal sometimes a lot of behind the scenes, invisible work needs to be done. When it comes to functionality, sometimes it’s quite complex to get the simple result you are looking for. At the end of the day, the functionality in your website should provide a great user experience for your prospects and customers.
