Secrets Every Business Owner Can Learn From Internet Marketing
Do you think that every online marketer who does well is promoting great products or services? Not at all. Shrewd online marketers exploit customer’s fears and hopes to deliver to them products that are sometimes average at best. Haven’t you seen those magical weight loss cures? Or secret skin care treatments that the celebrities reportedly use? As absurd as all these products might seem, they do sell, often by the cartload. Blame it on the internet marketers. We don’t condone ripping off your customers like some may however there is a lot we can learn about there marketing strategies.
Lesson #1
The first thing that business owners can learn from Internet marketers is that with the right marketing and advertising strategy you can sell almost anything, even stuff that is poor quality. That’s because it’s so quick and easy to purchase online. Everything is so convenient. Enter your name, and your credit card details, and then press buy… How long does all that take? Moments. And you don’t even have to get up from your couch now that we have smart phones and tablets. Every business should make it as quick and as easy as possible to make a transaction. How can speed up your sales process?
Lesson #2
The second thing marketers can teach is that bold, aggressive marketing compensates for deficiencies in the product. Your business will certainly not prosper by selling bad products or services, even if your marketing and advertising and branding are top notch. But if your company excels at the latter three practical activities, you can sell products that normally would gather dust on your shelves. I find a lot of companies not wanting go ‘over-board’ with marketing messages however, marketing is not a place to be reserved.
Lesson #3
The third thing that business owners can learn from online marketers is they often develop there marketing and offer before they develop the product. If you develop you’re your own products or service packages you should think about how you will market it as you develop your product. By the time your product is out your marketing strategy needs to be alive and kicking. You can’t just launch your product and put all your hopes in its quality. A great product without enough exposure, or without a large market of hungry consumers will not survive. First find your market then develop your product.
Conclusion
Focus on niches and narrow markets with a large enough market to profit from. Get personal. Involve customers emotionally. Make them believe that your product will solve their problems. Write a bold call to action. Give customers reasons to act now.
Don’t tell lies and don’t promise what you cannot deliver. But be bold and shout when others whisper.
