Secrets to Corporate Image Marketing
Business owners are generally passionate about what they have to offer. The problem is, often consumers are not so passionate. What makes one business succeed above the competition? What will make your product or service sell like hot cakes? Short Answer = Marketing!
Sure, many businesses grow by word-of-mouth. It is slow and steady growth and we highly recommend it. Just imagine if you could supercharge it with a fresh marketing approach. Consider Corporate Image Marketing. “What the?” I hear you say.
Corporate Image Marketing is closely related to branding. It’s about visually communicating a marketing message. The key is consistency; always present a message congruent with your core values as a company. The feelings that customers associate with your business should be clear and positive.
Here are some examples of good and bad corporate image marketing. I hope you can pick the difference.
(Based in real case studies but I don’t want to embarrass anyone.)
Company A has a well thought out, easily navigated website with all of the information you need to get in contact with them.
Company B has a cumbersome website. Yes it looks good however; some of the links are broken. They also misspelled the word graphic.
Company A uses brochures and other printed marketing material that look and feel similar to the website. Everything looks like a set.
Company B has used a range of suppliers for the web development, design, printing and promotional items. Everything looks great on it’s own but it doesn’t look like it fits together.
Be brutally honest now. Which company are you most similar to?
The bottom line is it’s your reputation at stake. Don’t overlook the small things, even your letterhead design matters when it comes to Corporate Image Design.
