Taking Your Brand to the Next Level Online
“How can I take my brand to the next level online?” was a question I was asked recently. The simple answer: Invest in a new web design that better communicates your intended message to your audience. I am a web designer after all, what else would I suggest . hehehe
The Value of Better Web Design
Investing in better web design costs money. But sticking to an outdated design, or even to one that although modern, isn’t a good fit for your brand could costs even more money. Without a top web design you wont achieve your full potential online.
Better web design increases your traffic, decreases your bounce rate, makes visitors stay longer on your website, and boosts conversion rates. It achieves all this because it improves the way your customers perceive you. And that is essential when it comes to doing business online.
You might offer excellent products and services, but if your storefront is not good enough for them, visitors will abandon your site before they check your offers.
Improving the Way Content Is Presented
The best web design improvements you can make are often not necessarily related to the graphic design, the logo or the colour scheme or the graphic elements, but on the way your content is presented.
Improving the fonts and the formatting by adding more white space may be all your need to do. Look at all the big news or e-commerce sites on the web, from ebay to Amazon, and you will notice they excel at communicating information and at presenting their content. And since the content is the thing that most matters on a website, visitors flock to them in the millions.
Hopefully just freshening up your existing web design is all you require to take your brand to the next level. Sometimes it’s best to take the opportunity and launch a brand new website design. It will depend on the current state of your website and your budget.
