The Customer-Centric Website
I recently read this blog post and it got me thinking about customer-centric companies and website design.
Becoming a customer-centric business is the only way to succeed online in a competitive marketplace. Always consider the benefits of your product or service, not just the features. Perhaps your market is interested in statistics and interesting facts. Maybe they engage best with interesting stories or testimonials. Whatever you do, your customers must be the priority in your website. It’s about them, not you.
Ask Better Questions
When planning to get your website designed there are some simple questions you should ask yourself if you want to maximise the return on investment. Answering these questions will provide the information you need to create an effective website strategy. You will avoid wasting time and money trying to communicate to everybody. These questions are simple yet they can have a profound impact on your bottom line. These questions all start with who, what, where, why, when and how. When examining your market, if the questions you ask yourself start with these words you will be headed in the right direction for success.
Your Ideal Target Market
It is more efficient investing your budget in clearly targeted prospects as opposed to generalising. If you operate in the SME market, targeted marketing is vital to your success. Targeted web design will save money on marketing costs and generate improved returns from your investment.
Not Sure Who Your Ideal Target Market Is?
You could experiment with some direct marketing to find your ideal target market. If you had a database of 2,000 prospects of a broad range of people, segment your database and target one segment at a time. Before long, you will discover what target market is most profitable.
Once you understand who your ideal target market is, I encourage you to become customer-centric around that specific type of customer on your website. Focus your website strategy around attracting that kind of customer and then serve, serve, serve them to death!
