The Science Behind Website Design
Analytical Thinking + Artistic Interpretation = True Creativity
Good website design is not just about the visual look and feel. It’s about the complete website experience. It involves creative expression but also an understanding of how people interact with websites. Good website designers help clients communicate their message in a clear and meaningful way. The graphics used can also communicate on a subconscious and conscious level. All this can help engage your target market.
In order to communicate a consistent message through your website and any other marketing material, you need a rationale behind the colours, shapes and fonts used. Most business people understand, colour has a powerful influence on us as humans – so do other design elements such as fonts and shapes. A high quality web design service will utilise these principles along with the technical skill and know-how to make it work on all devices (PC, laptop, tablet and phone etc). Many web design firms run on instinct and intuition alone, while this may hit the mark at times, in my opinion a more targeting, results oriented methodology should be in place. If you want to take it to the next level, start with educated guesses and then split test to see what works best.
When selecting a website design firm, there are a few questions you should ask:
- How will you help our website tie in with our overall marketing strategy?
- Can you do both print-based design and web design so we can be sure everything works well together?
- Do you have web programmers in your team or designers only?
Website design is a collaborative process with you, the client. It’s important to make a judgement call on how well you think you’ll work with the web developer.
It’s also advisable, particular for small businesses to go with a one-stop-shop. It will make the process as effective and as easy as possible from your end. Find a website design service that is easy to deal with and provides high quality. As the relationship grows with your web designer, they will learn more and more about the strategic direction your business is going and be in a better position to produce more effective marketing and branding material. Where once you may have had to spend half an hour explaining a new requirement, you may be able to do it is two sentences with a web designer you have a strong relationship with. They will understand your strategic direction, be able to creatively interpret your brief and produce something that is truly efficient and effective.
