The Truth About SEO and Keywords
Using SEO (Search Engine Optimisation) on your website to perform well is a hot topic in business today. In order to optimise your website for search engines you must think like a search engine. Search Engines rely on providing a great service to users. They want users to find what they are looking for, valuable, useful content and resources.
To optimise your website always keep this as your goal. By staying true to this simple principle your site will become visible on the net for users when using search engines and when people click through to your site they are likely to find it useful and potentially purchase from you.
Keywords are simply words or phrase to help the search engine serve the users of the search engine in the best way possible. What keywords would people needing your product or service search for in order to find a business like yours? These keywords should be mentioned throughout your website regularly within valuable, useful content. This will help your search engine ranking on that particular word or phrase.
The more unique your phrase or the more unique the specific target market the easier it is to rank high for that word or phrase since fewer businesses would be competing for that word or phrase. For this reason you should break your site into key niche areas you would like to target. This way the keyword density on those particular pages will naturally be high enough for search engines to recognise what the page is about. Keywords and keyword phrases should be used in the right place at the right time. It helps to use them in your headings, title of the page and name of the page.
Be specific with your keywords or key-phrases and use valuable, information-based content. If your site provides a great user experience it shouldn’t be long before the search engines realise it and send more traffic your way. This is a long term, reliable strategy that will bring long lasting results. Each search engine has its own parameters that should be met however if you understand what the search engines are trying to achieve, a great user experience, you should aim to give them what they are looking for.
You should always use SEO services that are ethical and don’t try to trick the search engines. Many SEO providers today focus on trying to trick the search engines not realising the search engines will soon find out, and blacklist or downgrade the website visibility.
A lot is said about keyword density, there are even tools online to measure it and many have different opinions on what percentages are good. Our view is simple, if the content is valuable and useful and reads well it is optimised well. If you focus on specific niche areas within your business on each page, you will end up with great search engine traffic that is actually interested in the products and services you provide. Once you have these essentials in place you could look at changing some of the words or phrase with the same meaning in order to generate more Search Engine traffic. There are many tools that will help suggest different keywords to use, but you should get the basics right first – great quality content.
