Tips on Ways You Can Nurture Leads
We sometimes think digital marketing is a bit like a jigsaw puzzle, add a piece here, move one around there, and eventually you’ve got a big picture marketing campaign. Here are some of the pieces you might want to put in place.
Fishing for success
Enticing leads and converting them to sales takes time, so you’ll need a bit of patience and more than one point of contact. It’s a bit like fishing, you bait your hook with the tastiest looking fly, and then you keep casting and eventually you get a bite and, with luck, land your fish.
Baiting hooks
Let’s be clear we’re not talking about trapping people into buying. This is about showing respect and reaching out in ways that don’t see you falling foul of Australia’s anti-spam legislation. You’re making visitors aware of your brand values and what you have to offer, and leaving them alone to return in their own time. That’s probably the hardest part.
Being useful
You can nurture prospects by freely providing highly useful information, through blogs, emails, website content, and social media, and requiring nothing in return. People might not be ready to buy at that stage anyway and by giving them something for nothing you’re planting the idea that it’s worth staying in touch with you.
Tailoring messages
Identify your most popular content. How can you create steps into a related offer, which might tip a prospect over into a sale? Which kinds of offer are likely to appeal to your target market? How are leads engaging? Do you need to pay more attention to a particular marketing channel? All these questions will help you refine your hooks until the customer fish start leaping happily into your sales net.
