User Friendly Website = Sales Friendly Website
With millions of websites competing for business on the Internet, users have many choices about which companies they do business with. During the web development stage of your website, think about how you can make it as easy as possible for visitors to buy from you. Most people use the Internet as a means of finding information and expect nearly instant results. If your page is slow to load or the information isn’t clear, they will quickly look elsewhere.
Your Website Must be Fast
Internet users are not going to wait around for a slow-loading page to appear. A few seconds is all you have for your web design to make a good first impression. If your page takes too long to show up, chances are the user is never going to see it, regardless of how good it looks. Some website styles by their very nature take a long time to load, usually giving the user ample time to close the page and continue their search.
Your Website Information Must Be Clear
The headline “Welcome to Our Website” is a really bad idea. Once the page does open, if the information you present isn’t clear, the user isn’t going to keep reading. If they have to hunt through your site to look for the information they want, they are going to skip to a different site that will present the information in a clear, engaging manner.
Visually Provide Credibility
Another big thing that Internet users look for is your website’s professionalism. They want to be assured they are dealing with a reputable company. Websites that hide their company name or make it impossible to tell who they are get ignored. Your company name and logo needs to be a prominent fixture on each and every webpage. This can give users the feeling the company is proud of who it is and make them seem to have more integrity. This will include your About Us page that offers complete information of who you are and what you do, providing credibility to your online business.
