Website Makeovers – Maximising the Bang for Your Buck
Rebuilding your website doesn’t have to be a costly, time-consuming, and stressful affair. Problems arise when you tackle it without having a plan. To rebuild your website successfully you must identify those areas that are mostly in need of improvement, and take care of them.
The Pareto 80/20 rule is that 20% of your efforts produce 80% of your results. Applied to website marketing, that means that 20% of your content will have an impact on 80% of your site’s lead generation performance. Keep this in mind.
Improve the content
The content is for many websites more in need of updating and improving than the web design is. So, first edit the content. Fix typos and grammatical errors, update facts, cut away the boring parts, and abridge the rest making it as concise as possible. Then look at the marketing and advertising aspect of your content. Does it convey the right message? Does it have the right calls to action? Is it focusing on the benefits your customers will experience? Is it too loud or too soft?
Finally, you should get active with the SEO. The right keywords need to be used – search engines are likely your number 1 traffic source.
Improve the web design
Once the content is improved, you can and you should enhance the web design as well. Depending on the state of your site, this might entail only a small clean up of a few graphic design elements or a full redesign. If the latter, maximise your results by hiring a Melbourne based web design company. You may be able to get cheaper work done offshore however you need to consider your time investment instructing someone overseas.
Enhancements
Other items to consider improving are the URLs (they can affect your search engine ranking), the About and Contact pages (usually the most popular pages on your site), the positioning of ads if you have any and the location of social media like and share buttons. Maybe you need a better hosting plan, or a faster theme, or a caching system improve the loading speed…
In the end remember that website development is always a work in progress. There is always something that can be improved or optimised.
