What’s Old is New Again – Direct Mail & Websites
The Internet is a great place to expand an entrepreneurial business but can also be highly competitive. If you want to achieve greater success with your online marketing you should consider some of the good old faithful tricks of the marketing trade to ensure you stay ahead of the crowd. Tried and true direct mail techniques can help you make the most of the time and money you invest into your sales based website design and development.
Your Website – The Online Sales Hub
If you want to smash your competitors online then just having a great web design is probably not enough. Make your website an online sales hub where you draw all your prospects through online and offline marketing techniques. From here you can more easily build the relationships and make sale online. Chances are your prospects are going to Google you anyway, before making a significant purchase so get on the front foot and sell the way they want to be sold to.
The Ideal Website
The money and effort you put into your web design will be wasted if no sales are made. When your website is a hub of resources and useful information for your target market they will keep coming back for more. The idea is to create a place where they come back frequently and build a relationship with your brand.
The Supercharged Website
It’s a busy world where we are all bombarded with information and it can be difficult to be heard sometimes. In these times look at ways you can supercharge your online marketing efforts. We have found combining good old faithful direct mail to drive more prospects back into the website has been a powerful strategy for many businesses.
5 Reasons Why you Should Combine Direct Mail with Your Website Strategy
- Direct mail is a powerful technique to drive more targeted visitors to your website where a sale can be made.
- Studies have shown that direct mail is one of the most profitable, cost effective ways of targeting your ideal prospects with a specific message.
- Direct mail provides a way to communicate with past customers with new special offers such as time-limited offers and new product launches.
- It can be difficult to get your customers back to your website at times. With direct mail delivered to their letterbox, you are more likely to get noticed.
- Physically sending mail to your target audience can help you create solid connections. For example, you could send a sample of your product to potential customers or some other physical item to help you get noticed. You haven’t got that tactile advantage online.
If you want to make the most of your website then why not experiment with a variety of promotional tools and marketing strategies to see what works best for your business? Use both online and offline tactics, making your website the hub for your marketing where prospects go for more information and resources.
