Why Newsletter Subscription Thank You Pages & Emails Are an Untapped Gold Mine
Thanking people for subscribing to your newsletters, whether through a thank you page on your website or a thank you email, is an effective way to strengthen your relationship. It’s also a massive opportunity to subtly market to them your products or services. Here are the two of the biggest benefits thank you pages/emails have to offer.
They offer you the opportunity to make a call to action
Many users expect thank you pages/emails after they sign-up to a newsletter, and you can capitalise on that expectancy. Add a customised call to action in your thank you pages/emails that encourage users to follow your blog, RSS feed, or become your fans or followers on social media profiles. You could also introduce a special ‘one time offer’ to convert some of your subscribers into customers immediately. Users are more likely to open thank you emails and to read thank you pages than general marketing emails or web pages. That means you can use them to direct users to a page or section on your site that you really want them to check out, without them being too defensive.
They appear when users are most interested
By signing up to your email newsletter users give you a vote of confidence. They show their interest in what you have to offer, and they want to learn more. Thank you pages/emails are almost never badly received. While interest levels are high it’s the ideal time to get your subscribers more engaged with your brand. As already mentioned, you could recommend content on your website or blog. Your top articles, for example. Thank you pages/emails are usually automated, which means you don’t have to create them yourself like you have to create new marketing pages or emails. It’s set and forget!
For your thank you pages/emails to be effective, keep three things in mind. First, keep them short and simple. Second, optimise them for marketing by using clear messages and calls to action. Third, allow users to share them through social media sites.
