Why You Need a Melbourne Graphic Designer for Your Website
Have you ever visited a website, only to go elsewhere because you found it unappealing and awkward to use? It may have been simply because the site was poorly designed – which is where hiring a firm that specialises in professional graphic design in Melbourne can make all the difference when it comes to web design and development for your business.
While just about anyone can use a computer and do a bit of basic design with colours, shapes, fonts and images, professional graphic designers understand design theory much more deeply. Good graphic design is about a lot more than making things look pretty. In a business context, design needs to be a part of the marketing process that adds value, attracts customers, conveys the right messages, delivers quality and originality, and persuades. This means designers need to understand how people react to what they see, and how images, colours and other design elements affect them on an emotional level.
Components of design for websites
The components of design include the use of images, type, layout / placement, colour, diagrams, call-to-action buttons, architecture and other elements to create a good visual experience for users, and to also communicate messages that offer solution to problems, or answers to customer questions.
A well-designed site also conveys a professional image for a business – showing that it is a business that cares and is willing to invest in providing the best for its customers.
How much does it matter?
These days it’s easy enough to get online and start up a website. But it’s also very competitive out there, and drawing attention and traffic to a website can be struggle.
Of course there are things you can do to improve your site’s visibility and traffic – such as good optimisation for search engines and the provision of high-quality content. Even if a site looks brilliant, nothing can compensate for bad quality content that is let down through poor use of English, or is used just to boost search engine rankings or to fulfil a content quota.
Good quality graphic design is a vital element in website development – not only to attract attention, but also to encourage people to stay on the site and not rush off elsewhere. Even if you draw in traffic through optimisation and content, people will just leave if your site is poorly designed or difficult to get around and use, or if the text on the screen is hard to read or follow.
Professional graphic designers also understand the psychology of design – how people respond to visual elements and how they organise information in their minds. This enables them to see beyond just making a site ‘look good’ – important as that is – but also to know how to design the site to be functional and practical.
So you could say graphic designers are not just creative artists – that’s the difference between art and design. Design has purpose and function.
If you need a Melbourne graphic designprofessional for your new website or to revamp an existing one, speak to us at Omnific Design to see how we can help.
