Why Your Letterhead Design Could Be Costing You Big Time
Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace?
I encourage clients to think about their letterhead in creative ways, to help get their business noticed. Your letterhead communicates more than just the words you type on it. It is the perfect place to reinforce your brand and marketing message. Including a slogan, tagline or USP can help the message. The quality and type of paper, the print quality and other production criteria should all be considered when producing a letterhead.
In today’s marketplace, businesses are opting for more environmentally friendly options. For this reason, considering a recycled stock and printer who works in an environmentally friendly manner may be important to your target market. New techniques in manufacturing means that recycled paper is high quality and can create a crisp print. You can also select recycle paper that has an obvious recycled feel if communicating your environmental side is important.
Letters communicate on a conscious and a subconscious levels. The words on the paper more so on the conscious level and the design and paper on a subconscious level. You will have a successful letter when both messages are consistent. This is why letterhead design is so important. A good letterhead will help a business connect with a prospect or client in a more emotional way.
Even if a cheaper design and printing option is available, you cannot afford to get your letterhead wrong. Image the cost of losing a prospect due to poor letterhead quality. In addition to being a letterhead, why not consider using it for other resources such as manual or handouts at a conference. It will help reinforce the brand and liven up your presentations with colour.
As a business owner, you should take every design project, big or small, very seriously. A well designed project has the potential to grow your business while a poor one could be losing you the big contracts you are going for.
